BKNG: Booking Holdings 25-for-1 Stock Split

On February 18, 2026, Booking Holdings Inc. (Ticker: BKNG) announced that its board has approved a 25-for-1 forward stock split to take effect in April 2026. The company statement supplied the approval and the effective month; no additional split mechanics, record dates, or pro forma share counts were provided in the announcement available for this article. Booking Holdings is a large online travel platform operating brands including Booking.com, Priceline, Agoda, KAYAK and OpenTable. For fiscal 2025 the company reported total revenue of $26.9 billion, with revenues classified across merchant, agency, and advertising/other models. Quarterly patterns in 2025 show seasonality with peak check-ins in Q3 and accommodation reservations representing roughly 89% of revenues in mid-2025 reporting. Investors seeking further detail on the split (record date, ratio implementation timing during April, or impact on outstanding shares) should watch for the company’s follow-up disclosures or filings. This report is limited to the facts explicitly provided: board approval of a 25-for-1 forward split and an April 2026 effective month.

Booking Holdings is incorporated in Delaware and headquartered in Norwalk, CT. Its FY2025 strategy emphasized technology-driven initiatives under the 'Connected Trip' concept, including Gen AI tools for planning and partner efficiency, expansion of flights and attractions inventory, payments programs, and a Transformation Program focused on efficiency. The company’s revenue mix in FY2025 is dominated by merchant transactions (where it facilitates payments), with agency and advertising/other revenues also reported. The firm operates a multi-brand portfolio across global markets, including an Asia-Pacific focus through Agoda and meta-search capabilities via KAYAK.

Booking’s 2025 disclosures highlight a range of legal, regulatory and operational risks that persist alongside any corporate actions, including a stock split. Noted risks include evolving laws affecting payments, digital marketplaces, data protection and competition, ongoing legal proceedings, seasonality of travel demand, cybersecurity concerns, and tax exposures disclosed in the company filings. These factors remain part of the company’s risk profile as of this announcement date.